EasyBest Group is one of the main food and beverage importers in China with brands like:
Ehrman, Pescanova, FERMIN, Puklavec Wines, Bodegas Matarredonda, Istenic or Krombacher Beer.
We have a European-Chinese mixed sales team to streamline communications and management. Our wine manager is a WSET Certificated.
EasyBest Group is your right partner if you are in the search of creating a demand for sustainable consumption through effective wine brand creation activities.
Pre Market Entry
- Marketing adaptation (brochures, dossiers, media kits).
- Contacts with the right sales points and distributions partners.
- Samples management (Registration of labels, storage, customs documentation and others).
In Market Actions
- Wine Fairs.
- Assistance to the main wine fairs to support distributors and look for new ones in other regions: Interwine Guangzhou, TopWine China, Chengdu Wine Fair.
We make a selection based on the type of winery to cover those that can obtain better results, we go on behalf of the winery or accompanying export managers, we make agendas with our clients and other potentials, we make a detailed report about the fair (leads , tracking potentials, sending samples, subsequent commercial visits, etc.). - Wine Road Show:
- We take part in other Wine Road Shows, seminars and actions that can boost the generation of new customers.
Sales Dinamization
- Product presentations, mainly the wines of the highest range, to purchasing managers and sommeliers.
- Training to the teams of waiters and the commercials of the distributors.
- Support events for the best distributors or points of sale.
- Tastings in supermarkets and wine stores.
Marketing & Online Selling
- Marketing
- We design an annual marketing plan, in which we include offline and / or online actions.
– Presentation to Chinese wine competitions.
– Presence in specialized magazines (reviews and advertising).
– Brochures and PLV’s of your brand to place in the points of sale.
– Chinese Social Media Marketing (WeChat) & online advertising to target consumers. - Online Selling:
- Sale in the main online wine marketplaces, as well as in our own wine & liquor eCommerce and SuperMarket eCommerce.
Represented Brands
